“I don’t think art is propaganda; it should be something that liberates the soul, provokes the imagination and encourages people to go further. It celebrates the humanity instead of manipulating it.” ~ KEITH HARING
In 1989 the Castellani Family invited Keith Haring to Pisa to realize what would become one of his most important, permanent public works, the monumental mural ‘Tuttomondo’. On that occasion the artist gave the family a wine label he had designed for the house wine of a friend’s restaurant, hoping that one day it could be used for a prestigious wine produced in Tuscany.
Tuttomondo Mural painted in June 1989 on the side wall of a church inside the historic center of Pisa.
Today, more than 30 years later, this project finds its realization thanks to a special commemorative cuvee produced by the Castellani family in one of its best vineyards, in the Tenuta di Ceppaiano on the Tuscan coast.
The Ceppaiano Estate is the latest addition to the constellation of historic vineyards of the Castellani family. The beautiful calcareous soil, the mild climate, the extreme brightness and proximity to the sea allow for the preservation and the purity of the fruit. The Ceppaiano Villa is also home to the Materia Prima Foundation, a project by the Castellani family to promote contemporary art and support young artist.
Materia Prima Foundation
Inspired by their friendship, history, and what Keith stood for as an Artist and impactful social advocate, Piergiorgio Castellani went on to establish his non-profit organization, the Materia Prima Foundation which offers a completely uninhibited artist sanctuary on his Ceppaiano Estate in Tuscany – where developing artists can come to cultivate and build their artistic crafts, free of charge, and free of outside influences or social pressures.
Piergiorgio and Keith in the moment of their first meeting in the East Village, NYC – Winter 1988
Materia Prima is an “Art Sanctuary”. The Ceppaiano Villa host an art residency non profit project which feature up and coming artist from around the world to come and cultivate their craft in the vineyard estate. Materia Prima art residency will be supported thanks to the proceeds of the Keith Haring wine.
The Keith Haring Wine
Complex, with multiple layers of fruity aromas, wild roses, cherries, mint, cassis and licorice. Made with 60% Sangiovese, 30% Cabernet Sauvignon and 10% Merlot, is a brilliant and intense ruby red color.